Audubon | Climate Conversations | Benji’s Story
As a young teenager, Benji Backer thought climate change was a hoax. Now he runs a conservation organization.
Bikes, Water & Soul
Triangle Bikeworks is a nonprofit that organizes youth bike tours that trace culturally significant routes across the U.S. On this tour, the youth learned about conservation and environmental justice while riding 700 miles along the Neuse River down to the Atlantic Ocean and back.
Health Effects Institute | State of Global Air
We work with the Health Effects Institute to create a striking video to accompany their annual State of Global Air report and develop social media excerpts and targeted versions of the video content to amplify the communications impact throughout the year.
The Core Video is sent out with press releases. The 2020 report and video were published in Newsweek.
The Crossover Youth Practice Model – A Better Path Forward
The strategy and concept behind an event centerpiece video created for the Center for Juvenile Justice Reform to engage stakeholders and practitioners at an online (virtual) conference.
Create Online Events That Connect With Your Audience
Whether you’re organizing intimate donor meetings, educational conferences, or large political action events, this article will guide you through some of the key strategies for reimagining your online event by leveraging powerful video content.
4 Questions We Ask in Every Interview
Everybody knows that most videos are edited—the filmmaker or editor takes the best parts of an interview and creates a succinct and (hopefully) compelling narrative. What we don’t often talk about is the work that goes into crafting questions to elicit stories. The way you ask a question drastically changes the response you get. There …
How Starting Early Will Make Your Organization’s Video Better
I recently got an email from a friend who was looking for some advice on a video project her organization needs for their anniversary gala NEXT October. Not this October. October 2019! I basically did a cartwheel before replying with high fives of congratulations for being so on the ball. It’s not surprising that this …
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Weak Videos vs. Strong Videos
Today, video is by far the most sought-after way to communicate online. It makes up 70–80 percent of all consumer traffic. And while there is a lot of emphasis on the importance of organizations having videos to share work that’s being done, there’s not as much emphasis on the quality of videos being produced - videos that …
Storytelling Webinar with Point Road Studios
Register for the free “Design Yourself” webinar, storytelling edition, we’re co-hosting (December 5, 1-2 p.m. EST). When Elena and I were first considering launching our own business, we heard a lot of warnings from other creatives about how much of your time goes to working on the business itself. They would say this in a …
Editing the New York Times Planet Fat project
Editing The New York Times Planet Fat project When we started talking to the New York Times enterprise video team about editing a project they were producing, we knew the footage we were going to be handed would be a) beautiful and b) thoughtfully captured. Catherine here, I want to spend a second digging into …