We first came across Free Range Studio a few years back at the Media that Matters conference at the Center for Media and Social Impact at American University (a conference we highly recommend, by the way). Free Range gave a great presentation that broke down classic storytelling techniques in a creative, compelling, and innovative way.
When we saw that one of Free Range’s co-founders, Jonah Sachs, had released a book, we quickly picked it up. It is a great source for case studies and tips for using the power of storytelling to communicate an organization’s or brand’s message.
You can, of course get it on Amazon:
There are also activities here you can follow along with if you choose.